The Umio infographic outlines the evolution of value creation, highlighting six forms of value generation through different perspectives and mechanisms.
It traces a journey from transactional value creation (value-in-exchange) to more dynamic, ecosystem-centric models of value co-creation that are deeply rooted in lived experiences. The sixth form of value creation, "distributed stakeholder co-creation in lived experience journeys via platforms," represents the pinnacle of this evolution.
Summary of Distributed Stakeholder Co-Creation in Lived Journeys
- Core Concept: Value is created not just through individual or dyadic exchanges but through complex, distributed interactions among diverse stakeholders. These stakeholders include human and non-human actors (e.g., technologies, ecological factors) within interconnected platforms and ecosystems.
- Mechanism: It relies on assembling and leveraging affective capacities, knowledge flows, and actor resources. These interactions lead to the emergence of lived experiences that are personalized, impactful, and contextual.
- Focus: The emphasis is on designing platforms that facilitate multi-stakeholder collaboration, ensuring experiences are co-created equitably and sustainably while addressing real-world challenges.
- Outcomes: Stakeholders collectively achieve transformative impacts, shifting focus from product/service delivery to sustaining ecosystems capable of generating desired lived experiences.
Next-Generation Case Studies
Here are lesser-known examples of initiatives embodying this sixth form of value creation:
1. Open Artificial Pancreas System (openaps.org)
- Description: A distributed, community-driven initiative where diabetes patients, developers, and researchers collaborate on creating open-source algorithms for insulin regulation. Platforms like GitHub are used to co-create and refine the system.
- What’s Unique: Patients are not passive users but active co-creators, contributing lived experiences and technical insights. This model demonstrates a shift from centralized healthcare solutions to a stakeholder-driven ecosystem.
- Impact: It enables hyper-personalized diabetes management, fostering empowerment and real-time innovation through shared knowledge.
2. Neighborly Collaboration Platforms for Post-Disaster Relief: e.g., Recovers (recovers.org)
- Description: Platforms like "Recovers.org" enable communities affected by natural disasters to co-create relief and rebuilding strategies. These platforms bring together residents, volunteers, nonprofits, and local governments.
- What’s Unique: The co-creation occurs in situ, leveraging lived experiences of disaster victims and integrating them with institutional and resource capabilities.
- Impact: Real-time, hyper-localized solutions are generated, improving recovery outcomes while democratizing access to critical resources.
3. Living Beyond Chronic Pain: e.g., Ooex (ooex.co)
- Description: Online platforms that unite patients, therapists, and researchers to co-create new tranformative pathways for chronic pain conditions using lived experience data and scientific research.
- What’s Unique: It moves beyond traditional patient-provider relationships, allowing users to integrate pain and treatment insights with their daily experiences, fostering collective knowledge creation.
- Impact: Participants report transformative life changes, reduced reliance on pharmacological treatments, and increased self-efficacy.
4. Indigenous Knowledge Co-Creation via Digital Platforms: e.g., Mukurtu (mukurtu.org)
- Description: Projects like "Mukurtu" empower indigenous communities to share and protect their cultural heritage through co-designed digital platforms.
- What’s Unique: These platforms prioritize cultural sovereignty, allowing communities to control how their lived experiences and knowledge are curated, shared, and utilized.
- Impact: It fosters cross-cultural understanding, equitable resource-sharing, and long-term preservation of cultural identity.
These examples demonstrate the transformative potential of distributed stakeholder co-creation. The shift to platforms as enablers of lived experience journeys aligns with emerging societal and ecological needs, creating profound and sustainable value for all actors involved.