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INFOGRAPHIC: The Evolution of Value and its Creation: From Exchange to Use to Experience to Knowledge to Service Ecosystem to Lived Journeys
This infographic depicts the evolution of value and its creation. It uses 14 criteria to distinguish six phases of inclusive evolution from product exchange value to multi-stakeholder interactional creation of valued experiences in lived journeys - the Umio form of value produced via our Umio Realities experience engagement app and platform.
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