Services

We work with enterprises, health systems, and innovators who are ready to begin from real lived experience - not from abstractions, metrics, or predefined categories.

Every engagement starts from the same place: the actual, felt reality of life with a condition. From there, we help organisations perceive what they have been missing, identify where the real opportunities are, and build the capability to act on what they find. Our services work individually or in combination - and all of them are powered by twenty years of research, philosophy, and practice that no competitor can replicate.

Best for: enterprises wanting to understand a condition or population before designing, innovating, or positioning

Most health research tells you what people say and what they do. RLX research reveals what is actually shaping their experience - the hidden forces, relational dynamics, affective patterns, and environmental conditions that determine whether innovations land or fail.

Using our Bergson experiential intelligence platform alongside immersive qualitative fieldwork, we surface the dimensions of lived experience that conventional insight methods cannot reach: what people are trying to hold together, what is threatening to collapse, what would genuinely make a difference if it existed.

Deliverables are tailored to your context and may include Real Lived Outcome sets, ecosystem maps, experience field reports, affective pattern analyses, and design provocations - each grounded in how life is actually lived rather than how it is described in a survey.

Who we work with: Research and insight teams, patient experience directors, market access leads, innovation and R&D teams, public health bodies.

Best for: enterprises wanting to identify, prioritise, and act on high-value innovation opportunities grounded in lived experience.

For nearly two decades Umio has delivered outcome-driven innovation to leading consumer health, medtech, and pharma companies. Today we integrate that proven capability with RLX - producing a combined approach that is the most rigorous and experience-grounded innovation process available in health and care.

The process begins by defining the real-world contexts in which life with a condition unfolds. Using Bergson, we then generate comprehensive sets of Real Lived Outcomes - the states, capacities, and conditions people are trying to bring about, sustain, or prevent in daily life. These outcomes are validated through direct engagement with people living the condition, prioritised for innovation value, and translated into specific opportunities for product, service, ecosystem, and strategy development.

The result is innovation grounded in how life is actually lived - not in what focus groups say or what usage data suggests. Organisations working through this process consistently find opportunities their competitors are not looking for, and build solutions that resonate in ways that conventional innovation cannot achieve.

What it delivers: Greater predictability in innovation investment. Sharper prioritisation. More differentiated solutions. Stronger product-market fit. Faster paths to market. Evidence that supports differentiated reimbursement and market access arguments.

Who we work with: Innovation, R&D, strategy, and market access teams at medtech, pharma, and health system organisations.

Best for: organisations rethinking how they compete, commission, or design at a strategic level

This is not conventional consulting. We do not arrive with a framework and fit your situation to it. We start from the real conditions shaping your organisation's challenge - whether that is a market access problem, a patient engagement strategy, a commissioning decision, or a fundamental question about where your enterprise should be competing next.

Working alongside your team, we help you see what your current models are missing, understand the relational and experiential forces that are structuring the problem, and develop strategies and responses grounded in how life is actually lived. All engagements are co-shaped with clients and supported by Bergson, Ooex, and our full suite of experiential tools and frameworks.

The most common outcomes: organisations discover that the problem they came with is not the real problem - and that the real opportunity is somewhere their current thinking cannot reach.

Who we work with: Senior leaders, strategy teams, market access directors, health system commissioners, patient experience and innovation leads.

Best for: Teams and organisations wanting to build lasting RLX perception and design capability

The most durable competitive advantage is not a single insight or a one-off project. It is an organisation that has developed the capacity to see what others cannot - and to design from within that perception consistently-

Our education and capability programmes help teams make that shift. We work with enterprises, health systems, design schools, and professional development programmes to build experiential awareness, RLX design skills, and the practical capability to work with Bergson and Ooex independently.

Available formats include short masterclasses and intensives, custom curriculum development, ongoing coaching for design and innovation teams, and live sessions using the Bergson and Ooex platforms in real condition contexts.

Themes include introduction to Design with RLX, Real Lived Outcomes in practice, designing for chronic conditions, experience ecosystems, and affective and relational design methods.

Who we work with: Innovation and design teams, medical affairs and patient experience functions, design and health schools, professional development programmes.

Most conversations begin with a specific challenge - a condition you need to understand better, an innovation that is not landing, a reimbursement argument that needs stronger grounding, a strategy question that conventional research cannot answer.

Bring us that challenge. We will tell you honestly where RLX can help and how.