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RLX FRAME - INSIGHT - OUTCOMES - CREATION

 

Real Lived Experience Outcomes Innovation Process

Power your way to growth and differentiation in health and care markets

Umio's proven outcomes-centred method now draws on our Real Lived Experience (RLX) framework, perception and insights to transform health and care innovation into an even more powerful discovery, design and growth process.

Background    

For nearly 20 years, Umio has delivered its acclaimed health and care Jobs-to-Be-Done (JTBD) and Outcome-Driven Innovation (ODI) methodology to many of the world’s leading consumer health, medical technology, and pharmaceutical companies.

Today, we enhance this proven capability with Real Lived Experience (RLX) - our pioneering perceptual and experiential framework that reveals how health and care are actually lived across bodies, relationships, environments, identities, and time. RLX enables us to sense the deeper affective, relational, spatial and contextual forces that shape behaviour and decision-making long before they appear in data or insight.

By integrating RLX with ODI, Umio transforms high-risk health, clinical and care innovation into a rigorous, experience-grounded process. We uncover precision opportunities, Real Lived Outcomes (RLOs), and breakthrough insights that conventional research, persona-based design, or market analysis cannot reach.

 

Summary

Our powerful, combined RLX+Outcomes-driven approach delivers::

  • Greater predictability in health and care innovation
  • Sharper prioritisation and focus
  • More resonant and differentiated solutions
  • Fewer abandoned or failed development efforts
  • Faster, more efficient paths to market
  • Secure market growth

Enterprises using our RLX-augmented outcomes-driven approach consistently see more breakthrough solutions, deeper customer connection, and offerings that outperform competitors because they are grounded in the real lived experience AND important, desired outcomes of the people they serve.

Do you wish to... 

  • Formulate a commercially successful resonant market entry or growth strategy that fully harnesses your concept, capabilities and/or technology and aligns it with the real lived experiences (RLX) of the people you aim to serve?

  • Determine with precision the opportunities for growth that exist in a framed market, based on a deep understanding of desired Real Lived Outcomes (RLOs) across patients, carers, and practitioners for defined RLX context?

  • Understand how these opportunities vary in real contexts - across personal circumstances, cultural and relational dynamics, system-level constraints, capabilities, and other factors?

  • Reveal hidden segments of Real Lived Opportunity that emerge from how life is actually lived with a condition or challenge, rather than from standard classifications like demographics, job titles, settings, or pathways?

  • Make a more persuasive, evidence-backed, and experientially grounded case for your concept or innovation to internal or external stakeholders?

  • Add rigour, structure, and experiential depth to your growth strategy, decision-making, and concept generation - combining Outcome-Driven Innovation (ODI) with Real Lived Experience (RLX) to reduce risk and increase confidence?

  • Gain management’s agreement on adopting a more predictable, insight-rich innovation process and on the validity of the real lived market intelligence used to inform investment choices?

If so, we can help.

The RLX Outcomes Innovation Process by Umio-1

IDENTIFY, PRIORITISE AND SELECT 

We uncover, characterise, and prioritise high-value design-innovation opportunities by starting where experience is actually lived: in the real, situated, relational, emotional, cultural, environmental, and systemic contexts that shape how people navigate health, illness, care, technology, and daily life.

By working within framed RLX contexts - for example, under 40 and living with a stoma, dementia and stoma care, ethnic minority experiences of wound care, caregiver burden in home dialysis, or practitioners managing high-complexity caseloads - we reveal the forces, intensities, contradictions, constraints, and possibilities that traditional research and segmentation never see.

Within these RLX fields, we surface Real Lived Outcomes (RLOs) - the outcomes life is trying to achieve - which then guide prioritisation, focus, and development.

This ensures that novel solutions genuinely resonate with lived reality, resulting in fewer failed innovation efforts, reduced wasted investment, deeper experiential alignment, and more predictable market growth.

ALLOWING YOUR ENTERPRISE TO:

  • Reveal the real lived variations in need, desire, pressure, and possibility
  • Identify hidden experiential opportunity segments
  • Prioritise RLOs and select high-value opportunity spaces
  • Formulate growth plans grounded in lived reality, not abstraction
  • Inform R&D and concept development with precision and depth
  • Build alignment and confidence across teams
  • Ensure innovation investment is targeted toward what truly matters
  • Accelerate growth through resonance, relevance, and real-world fit

Brief your problem, plan or project. Book a meeting.