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Our methodological evolution

2007 - 
Health and Care Jobs-to-be-Done

Healthcare markets framed as jobs-to-be-done (JTBD)

Capture 100+ desired outcomes on a JTBD from a mix of practitioners / patients, e.g. prevent a pressure sore

Measure all desired outcomes to reveal and prioritise opportunities

Use opportunities to ideate or evaluate new product concepts

Compare product concepts with the competition

Build go-to-market strategy, valuation and innovation plans

2014 - 
Health Ecosystem Value Design 1.0

Frame and map health and care ecosystems using ecological principles

Identify all practitioners, practices and relationships

Discover and prioritise unmet needs across the framed health ecosystem

Create value frames for strategic ecosystem transformation or growth

Define transition paths to realise desired strategic aims and outcomes

Enact paths and evaluate impact and efficacy of transition 

2021 - 
Health Ecosystem Value Design 2.0

Incorporate the lived experiences of patients and all ecosystem actors

Go beyond health and care ecosystems to wider experience ecosystems

Redefine the social determinants model of health / chronic disease

Reveal differences in health and disease experience within the same context

Identify inequities of health and their hidden drivers

Critically question status quo thinking, practices and technology effects

Example projects

Real experience of being a UK veteran with pain

Deep research into armed forces veteran real experience with persistent pain, production of a developmental model of pain acceptance, and the design o

Chronic pain ecosystem mapping and design

Developing a new community ecosystem model for addressing chronic pain in Northern Ireland

Real experience of diabetic obesity and weight loss

The real lived experiences of overlapping faces of people in their struggles to lose and maintain weight with an abstract background of foods, apps, t

Diabetic Foot Ulcers

the development of advanced point of care wound infection diagnostic technology, specifically targeting diabetic foot ulcer wounds

Nursing Home Continence

The overlapping faces of elderly nursing home residents with a background of interconnecting lines

 Living with a Stoma

Images of bowels with a background of interconnecting lines

Perinatal Care

births

Surgical Risk

fiberbased materials company surgical gowns and drapes market

Ecosystem Hotspots

Ecosystem hot spots with a background of interconnecting lines

Explore Health Ecosystem Value Design®

Get immediate insights into possibilities for your enterprise context

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Book a two-hour consultation

£400.00

Explore our acclaimed Health Ecosystem Value Design® framework applied to a health and/or social context or contexts of your choice.  Share any relevant documentation before the consultation, then obtain a tailored briefing of how your enterprise can drive all-win-more value and impacts, centred on our radical new framing and models of real lived experience and health/care ecosystems. After the consultation, obtain a one-page written summary of how to begin realising the possibilities we explored. Total consultation time of 2 hours.