Umio Projects

Example Projects

Spanning our evolution

2007 -

Healthcare markets framed as jobs-to-be-done (JTBD)

Capture 100+ desired outcomes on a JTBD from a mix of practitioners / patients, e.g. prevent a pressure sore

Measure all desired outcomes to reveal and prioritise opportunities

Use opportunities to ideate or evaluate new product concepts

Compare product concepts with the competition

Build go-to-market strategy, valuation and innovation plans

2014 -

Frame and map health and care ecosystems using ecological principles

Identify all practitioners, practices and relationships

Discover and prioritise unmet needs across the framed health ecosystem

Create value frames for strategic ecosystem transformation or growth

Define transition paths to realise desired strategic aims and outcomes

Enact paths and evaluate impact and efficacy of transition

2021 -

Incorporate the lived experiences of patients and all ecosystem actors

Go beyond health and care ecosystems to wider experience ecosystems

Redefine the social determinants model of health / chronic disease

Reveal differences in health and disease experience within the same context

Identify inequities of health and their hidden drivers

Critically question status quo thinking, practices and technology effects