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About

Advanced real lived experience and ecosystem research, innovation and strategic design services

Nearly two decades of ecosystem and lived experience innovation thought-leadership 

Since 2007, Umio has been a leader in health and care ecosystem and experience thinking, innovation, and strategic design. For nearly two decades, we've helped enterprises of all kinds to unpack complex health, clinical and social problems and find clear paths to realise novel possibilities. Always evolving our methods, we help health and care creators and enterprises to:

  • Rethink the nature and processes of value-creation and experience to achieve outcomes
  • Understand the diversity of real lived experience for any focal context 
  • Frame and map focal experience and ecosystems
  • (Fore)see how ecosystems and practices are changing
  • Discover new growth and innovation opportunities
  • Formulate market, ecosystem and experience strategy
  • Create and evaluate product, service and other concepts and ideas for real impact

Driving valued impacts and outcomes for progressive enterprise designers, creators and innovators

Our clients come from all over the world and span: 

  • Companies ranging from multi-nationals to SMEs
  • Pharmaceutical, medical device, medical technology innovators
  • Consortia of small companies pursuing grants, e.g., for EU Horizon projects
  • Non--traditional health/care new entrants
  • Care providers and bodies 
  • National, regional, and local governments
  • Health charities
  • Architects, urban designers and planners
  • Academic and research institutions 
  • Professional associations

Evolution of Umio methods

We tailor our entire set of methods to a particular context and purpose

2007- current

Health and Care Jobs-to-be-done

Healthcare markets framed as jobs-to-be-done (JTBD)

Capture desired outcomes on a JTBD with a mix of patients and practitioners, e.g. prevent a pressure sore

Measure all desired outcomes to reveal and prioritise product-service opportunities, and find hidden job-based market / ecosystem segments 

Use opportunities to ideate or evaluate new product concepts

Compare product concepts with the competition

Build go-to-market strategy and plans

2014 - current

Health Ecosystem Value Design 1.0

Frame and map health and care ecosystems using ecological principles

Identify all practitioners, services, practices and relationships for a patient beneficiary context  

Discover and prioritise unmet needs across the framed health ecosystem

Create value frames for strategic ecosystem transformation, integration or growth

Define transition paths to realise desired strategic aims and outcomes

Enact paths and evaluate outcome impacts and efficacy of ecosystem transition 

2021 - current

Health Ecosystem Value Design 2.0

Incorporate the real lived experiences of all ecosystem actors

Go beyond health and care ecosystems to wider social, cultural and environmental dimensions of experience ecosystems

Challenge the social determinants model of health / chronic disease

Reveal differences in lived experience within the same context

Identify inequities of health and their hidden drivers

Critically question status quo thinking, practices and technology effects

Umio is also a licensed reseller of the Ooex Liberating Stuck Lives platform

The Ooex platform reveals the everyday lived experience of chronic conditions, limiting circumstances and challenging environments to power human creativity, care and wellbeing. 

Using the app, people gain better self-knowledge of their personal lived experiences, can better express their struggles and challenges, obtain ideas and inspiration from peers, and participate in a self-learning process that helps them progress on their lived journey.  

And via a simple SaaS web application, enterprises of diverse kinds can host their own communities for a focal context of stuck lives, gain deeper insight into their real lived experiences, and create content and support that is more relevant, engaging and impactful.

Click on the Ooex Logo below to learn more. 

OOex large uncropped logo 2024 TM-2

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