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About

Advanced health and care ecosystem and real lived experience research, innovation and strategic design services

Nearly two decades of health and care innovation thought-leadership 

Since 2007, Umio has been a leader in health and care ecosystem and experience thinking, innovation, and strategic design. For nearly two decades, we've helped enterprises of all kinds to unpack complex health, clinical and social problems and find clear paths to realise novel possibilities. Always evolving our methods, we help health and care creators and enterprises to:

  • Rethink the nature of health, value-creation and experience to achieve desired outcomes
  • Frame and map focal health and care ecosystems
  • (Fore)see how ecosystems and practices are changing
  • Discover new growth and innovation opportunities
  • Formulate market, ecosystem and experience strategy
  • Create and evaluate product, service and other concepts and ideas for real impact

Driving desired outcomes for health and care creators and enterprises

Our clients come from all over the world and span: 

  • Care providers, trusts, bodies and institutions
  • Pharmaceutical, medical device, medical technology innovators
  • Consortia of small companies pursuing grants, e.g., for EU Horizon projects
  • Non--traditional health/care new entrants 
  • National, regional, and local governments
  • Health charities
  • Academic and research institutions 
  • Professional associations

Evolution of Umio methods

We tailor our entire set of methods to a particular health/care context and purpose

2007- current

Health and Care Jobs-to-be-done

Healthcare markets framed as jobs-to-be-done (JTBD)

Capture desired outcomes on a JTBD with a mix of patients and practitioners, e.g. prevent a pressure sore

Measure all desired outcomes to reveal and prioritise product-service opportunities, and find hidden job-based market / ecosystem segments 

Use opportunities to ideate or evaluate new product concepts

Compare product concepts with the competition

Build go-to-market strategy and plans

2014 - current

Health Ecosystem Value Design 1.0

Frame and map health and care ecosystems using ecological principles

Identify all practitioners, services, practices and relationships for a patient beneficiary context  

Discover and prioritise unmet needs across the framed health ecosystem

Create value frames for strategic ecosystem transformation, integration or growth

Define transition paths to realise desired strategic aims and outcomes

Enact paths and evaluate outcome impacts and efficacy of ecosystem transition 

2021 - current

Health Ecosystem Value Design 2.0

Incorporate the real lived experiences of patients and all ecosystem actors

Go beyond health and care ecosystems to wider social, cultural and environmental dimensions of experience ecosystems

Challenge the social determinants model of health / chronic disease

Reveal differences in health and disease experience within the same context

Identify inequities of health and their hidden drivers

Critically question status quo thinking, practices and technology effects

We are proud to have worked with ...

What makes us different today?

To prevent, address and recover negative experiences with health, we must break with unquestioned habits of how we see, intervene and manage experiences with health, disease and illness. We must acquire knowledge of the emergence and differentiation of human experiences with health/disease over time. We must reveal and explain our varying capacities to create, prevent, recover and adapt our and others’ experience. We must gather deeper understanding of the pattern, processes and mechanisms of differentiation, divergence, inequality and capability in experiences with health/disease.

Umio Health Ecosystem Value Design (HEVD) informs how we can better see, enable and emerge more positive experiences with health at multiple levels: whole experience ecosystems, places and spaces, communities, social groups and families as well as individual persons. To do so, it goes beyond the dominant biomedical, reductionist and individual person-centric view of health as normal baseline functioning, end-state absence of disease, risk mitigation and a resource for living.

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