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Real Lived Experience (RLX)

The Missing Competitive Advantage in Health

RLX reveals and works with the hidden dynamics through which life unfolds with a chronic condition.

This is where new value and advantage emerges.

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See What Others Cannot

RLX enables enterprises to perceive how chronic conditions shape everyday life - revealing where value forms beyond traditional clinical and product perspectives.

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Identify Where Opportunity Emerges

Understanding burdens, thresholds and shifts in everyday living exposes new spaces for innovation, growth and share expansion.

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Compete Beyond Product Performance

Enterprises that understand lived experience can compete beyond features alone, creating stronger distinction in crowded chronic care markets.

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Build Durable Market Advantage

Working with lived experience strengthens relevance, loyalty and adoption, enabling more defensible positions, advantage, and stronger long-term margins.

Join the RLX Collective for our latest perspectives, insights, and ideas

"Livability": The Missing Driver of Value in Contemporary Health and Care Systems

"Livability": The Missing Driver of Value in Contemporary Health and Care Systems

Healthcare's blind spot ... and what to do about it

Healthcare's blind spot ... and what to do about it

Why chronic conditions keep rising; it's not a systems issue but a perceptual one

Why chronic conditions keep rising; it's not a systems issue but a perceptual one

Equitable Health

Equitable health in not found in outcomes but in Real Lived Experienced (RLX)

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Umio Bergson
See Real Lived Experience. Anywhere.
 

Bergson is our proprietary Experiential Intelligence system built for breakthrough RLX value-creation

For any RLX context, anywhere in the world, Bergson surfaces the hidden intensities, thresholds, relations, conditions, and dynamics that shape actual lived experience. It generates concepts, ideas, narratives, ecosystems, and design provocations, as well as 100+ Real Lived OutcomesTM (RLOs) for any RLX context. 

Where traditional outcomes measure ends or effects, RLOs work at the level of where experience happens. They each specify an important often hidden dimension of real lived experience. RLOs are powerful new design, strategy, policy, and innovation inputs - not just evaluation metrics.

Beyond analysis

Through Bergson, organisations move beyond analysing data about people and their conditions. Instead, they learn how to perceive, differentiate and compose value from within the realities people are living - aligning enterprise purpose, strategy and creation with how life actually is and can become.

Discover Real Lived Experiences with Chronic Conditions Around the World ... with Bergson.ai

 

Our RLX Design and Innovation Services

We offer bespoke services, research, and educational programs that help enterprises, teams, and communities design with the real, lived dynamics of human experience.

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Real Lived Experience Research and Insight
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Relational  Consulting
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Real Lived Experience Outcomes Innovation Process
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Co-Composition Labs
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Education and Practice Development
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Speaking, Writing and Thought Partnership
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Our radical thinking and methods deploy a breakthrough perspective on lived experience, challenge status quo thinking, capture original insights, and facilitate impactful learning, design and value-creation ... in any applied experience context ... anywhere.

Real Lived Experience

A Radical New Design Philosophy for Health and Care

Umio Blue Three RLX Book Image Preview Stack Stop Designing for Patients

Out Now

Health systems around the world are stuck. Chronic illness, mental distress, and care inequities continue to rise. Endless cycles of reform, innovation, and restructuring offer only partial fixes. 

Why? Because we continue to look at health and care from the outside in - through metrics, technologies, abstractions, and policies - rather than from within the messy, affective, relational ground of experience itself.

Our new book introduces a radical new approach: Design with Real Lived Experience (RLX). More than a framework or method, RLX is a perceptual and philosophical reorientation. 

Testimonials

"Umio’s re-conception of experience and value provides the breakthrough thinking that healthcare and related systems need to repurpose resources and transform delivery."

Prof. Neal Halfon, inventor of the Lifecourse Health Framework

"The Umio framework is comprehensive and just what we need to help deal with the complexities of health as we learn to value differences and activate capacities."

Daniel Pesut, Emeritus Professor Minnesota School of Nursing

"Masterful .. outstanding .. detailed what and how framework for embracing a dynamic creational .. view based on whole lived experiences."

Prof. Venkat Ramaswamy, author of The Co-creation Paradigm

Let's talk