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See What Others Cannot

RLX reveals the hidden dynamics shaping life with chronic conditions, enabling enterprises to perceive where value forms beyond traditional clinical and product perspectives.

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Discover New Growth Spaces

By revealing hidden burdens, thresholds and unmet needs in everyday living, RLX exposes new opportunities for innovation, growth and market expansion.

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Differentiate in Chronic Care Markets

Understanding lived experience dynamics enables enterprises to develop offerings competitors cannot easily replicate, strengthening differentiation in increasingly mature chronic care markets.

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Build Defensible Advantage

Enterprises that work with real lived experience build more differentiated offerings, stronger market positions, and sustained growth with improving margins.

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Umio Bergson
See Real Lived Experience. Anywhere.
 

Bergson is our proprietary Experiential Intelligence system built for Real Lived Experience (RLX)

For any RLX context, anywhere in the world, Bergson surfaces the hidden intensities, thresholds, relations, conditions, and dynamics that shape actual lived experience.

It generates concepts, ideas, narratives, ecosystems, and design provocations, as well as 100+ Real Lived OutcomesTM (RLOs) for any RLX context. 

Where traditional outcomes measure ends or effects, RLOs work at the level of where experience happens. They each specify an important often hidden dimension of real lived experience.

RLOs are powerful new design, strategy, policy, and innovation  inputs - not just evaluation metrics.

Beyond analysis

Through Bergson, organisations move beyond analysing data about people.
They learn to perceive, differentiate and compose from within the realities people are living - aligning enterprise purpose and action with how life actually is and can become.

Explore Real Lived Experiences Around the World with Bergson

 

Our RLX Design and Innovation Services

We offer bespoke services, research, and educational programs that help enterprises, teams, and communities design with the real, lived dynamics of human experience.

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Real Lived Experience Research and Insight
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Relational  Consulting
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Real Lived Experience Outcomes Innovation Process
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Co-Composition Labs
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Education and Practice Development
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Speaking, Writing and Thought Partnership
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Our radical thinking and methods deploy a breakthrough perspective on lived experience, challenge status quo thinking, capture original insights, and facilitate impactful learning, design and value-creation ... in any applied experience context ... anywhere.

Real Lived Experience

A Radical New Design Philosophy for Health and Care

Umio Blue Three RLX Book Image Preview Stack Stop Designing for Patients

Out Now

Health systems around the world are stuck. Chronic illness, mental distress, and care inequities continue to rise. Endless cycles of reform, innovation, and restructuring offer only partial fixes. 

Why? Because we continue to look at health and care from the outside in - through metrics, technologies, abstractions, and policies - rather than from within the messy, affective, relational ground of experience itself.

Our new book introduces a radical new approach: Design with Real Lived Experience (RLX). More than a framework or method, RLX is a perceptual and philosophical reorientation. 

Testimonials

"Umio’s re-conception of experience and value provides the breakthrough thinking that healthcare and related systems need to repurpose resources and transform delivery."

Prof. Neal Halfon, inventor of the Lifecourse Health Framework

"The Umio framework is comprehensive and just what we need to help deal with the complexities of health as we learn to value differences and activate capacities."

Daniel Pesut, Emeritus Professor Minnesota School of Nursing

"Masterful .. outstanding .. detailed what and how framework for embracing a dynamic creational .. view based on whole lived experiences."

Prof. Venkat Ramaswamy, author of The Co-creation Paradigm