Umio Bergson

Not just another AI tool.

Powered by OpenAI’s advanced language models and our proprietary real experience framework, Bergson delivers deep, authentic insights into any human condition, event, or transition—anywhere in the world.

You define the contexts framing a real experience—whether it’s health, culture, technology, or life transitions—and the app generates profound, nuanced reports that go far beyond typical AI responses.

It’s like having a global research team and creative studio at your fingertips.

What You’ll Get:

Generate detailed reports on real lived experiences, framed by the complexities of real life—multiple conditions, contexts, and layers.
Go beneath the surface with insights that reveal the origins, forces, and dynamics shaping any experience.
Transform insights into action with ideas for products, services, policies, and technologies tailored to your mission.
Bring experiences to life with vivid first-person narratives and customizable images that inspire and engage.
Dive even deeper with our chat function, letting you explore any facet of experience in real time.

Generate detailed reports describing the real lived experience of any human condition, state, event or transition .. anywhere in the world ... in under 90 seconds.
Each real experience enquiry can be framed with multiple condition and other contexts - reflecting the actual reality of people's lives.
Obtain hundreds of insightful ideas for transforming every real experience you reveal.
Receive highly-defined brand, product, service, technology, policy and other concepts for a given enterprise, purpose, mission or problem.
Bring any real experience to life with first-person narratives.
See how any context of real experience differs in its fundamental origins, qualities, intensities, capacities and other dimensions.
Reveal why a real experience forms and persists and the deeper forces of their creation.
Explore any real experience even more deeply with a chat function.
Create customised images of any aspect of experience, and of your ideas and concepts to bring your project to life.
And more.. !

Market and Insights Research Firms

Hyper-Targeted Consumer Segmentation: Leverage rich, qualitative insights from lived experiences to enhance segmentation strategies. This enables the development of granular customer profiles that are far more predictive of behaviour, allowing for optimised targeting in marketing, product development, and communications.

Strategic Foresight: Harness the power of lived experiences to identify nascent trends and consumer behaviours on the horizon, providing your enterprise with a significant first-mover advantage in responding to emerging market shifts before competitors.

Enhanced Decision-Making Frameworks: Integrate experiential data into decision-making processes, elevating the rigor of your analytics and moving beyond surface-level demographic insights. This facilitates more informed, empathetic strategies that resonate on a deeper, emotional level with consumers.

Healthcare Providers

Patient-Centric Innovation: Leverage insights derived from patients’ lived experiences to co-create treatment paradigms that are not only clinically effective but also emotionally resonant, leading to enhanced patient compliance and satisfaction.

Comprehensive Care Models: Move toward holistic healthcare delivery that integrates mental, emotional, and social well-being, driven by real-world patient challenges. This positions your organisation as a forward-thinking leader in preventative and personalised care.

Equity-Driven Health Solutions: Utilise lived experience data to identify and address health disparities, ensuring equitable access to high-quality care for underserved populations. This aligns your brand with social responsibility, enhancing stakeholder trust and brand loyalty.

Consumer Goods and Retail

Personalised Product Innovation: Leverage deep, context-rich consumer insights to design bespoke products that meet the nuanced demands of specific demographic groups. This approach not only drives product relevance but enhances brand differentiation in an increasingly competitive marketplace.

Emotionally Intelligent Customer Journeys: Craft seamless, empathetic experiences across every touchpoint, be it digital or physical, by understanding and anticipating customer pain points and preferences derived from their lived experiences. This improves customer retention and amplifies lifetime value.

Sustainability as a Strategic Imperative: Respond to the growing demand for sustainable, ethically produced goods by aligning your product offerings and supply chain with the real-world environmental concerns voiced by your consumers. This positions your company as an environmentally responsible market leader.

Technology and Software Development

Human-Centred Product Design: Employ insights from real-world user experiences to inform product development, ensuring that software, apps, and platforms are not only technologically advanced but also intuitive and aligned with actual user needs and challenges.

Ethical and Inclusive AI: Integrate diverse lived experiences into AI training datasets to mitigate bias and enhance fairness, ensuring that your technology is not only more effective but also socially responsible and aligned with global ethical standards.

Adaptive, Accessible Solutions: Prioritise inclusivity by developing technology solutions that address the unique needs of underrepresented groups, such as individuals with disabilities or those in emerging markets, thereby unlocking new user segments and fostering brand loyalty.

Financial Services

Tailored Financial Products and Services: Design bespoke financial solutions that are tailored to the specific life circumstances, aspirations, and challenges of diverse customer segments, enabling personalised offerings that resonate deeply with consumers.

Financial Wellness as a Value Proposition: Move beyond traditional banking by offering integrated financial wellness services, such as budgeting tools, debt management support, and personalised savings plans, that address the real-world financial struggles experienced by your customers.

Proactive Risk Assessment Models: Rethink traditional credit scoring and risk assessment frameworks by incorporating insights from consumers’ lived experiences, allowing for more accurate risk profiles and better financial inclusion.

Real Estate and Urban Development

Community-Driven Development: Incorporate community feedback and lived experiences into the urban planning and real estate development process to create spaces that truly serve the needs of local residents, businesses, and other stakeholders.

Sustainable Infrastructure Projects: Align your real estate projects with the growing demand for sustainability, integrating green building practices, energy-efficient solutions, and eco-conscious design principles into every aspect of your developments.

Affordable Housing Initiatives: Address housing affordability by designing residential projects that balance economic feasibility with the social and financial realities of the target populations, fostering inclusivity and community resilience.

Entertainment and Media

Authentic and Relatable Content: Create compelling media content that authentically reflects the diverse lived experiences of your audience, enhancing emotional connection, viewer loyalty, and engagement.

Diversity and Representation: Ensure that your media offerings represent a wide range of identities, cultures, and perspectives, contributing to a more inclusive media landscape that resonates with a global audience.

Engagement-Driven Personalisation: Use insights from audience interactions and preferences to deliver more personalised content recommendations and targeted marketing, improving both user engagement and retention.

Hospitality and Tourism

Tailored, Experiential Travel: Develop hyper-personalised travel experiences by utilising data from guests’ past experiences, preferences, and cultural backgrounds, creating bespoke itineraries that go beyond the ordinary and cater to specific desires, needs, and expectations.

Cultural Sensitivity and Inclusivity: Redesign your hospitality offerings to ensure they cater to a diverse range of guests, incorporating cultural, dietary, and accessibility considerations to make all customers feel respected, valued, and understood.

Sustainable Tourism Solutions: Capitalise on the increasing consumer preference for sustainable and responsible travel by offering eco-conscious travel options, promoting practices that align with the values of environmentally and socially conscious consumers.

Education and Training Providers

Adaptive Learning Models: Implement dynamic, learner-centric educational models that adjust content delivery based on individual students’ needs, backgrounds, and learning paces, ensuring a more effective and personalised educational experience.

Inclusive, Diverse Curriculum Development: Develop curricula that reflect the lived experiences of diverse student populations, ensuring that all learners feel represented and engaged, thereby reducing dropout rates and improving overall educational outcomes.

Corporate Training and Upskilling: Offer tailored training programs for corporate clients, focusing on the real-world challenges employees face, such as balancing work-life integration or addressing skill gaps in an ever-evolving market.

Nonprofit Organisations

Impactful Community Programs: Design community-focused programs that are deeply rooted in the lived experiences of those they aim to serve. This ensures that your initiatives are not only relevant but also impactful, driving tangible social change.

Strategic Advocacy: Use real-world narratives and experiences to craft compelling stories that influence policymakers and generate public support for systemic change, making your advocacy efforts more effective and resonant.

Data-Driven Donor Engagement: Utilise lived experiences to shape fundraising strategies that create emotional connections with potential donors, resulting in higher engagement, improved donation levels, and greater donor retention.

Market Researchers

Actionable Consumer Insights: By tapping into the lived experiences of consumers, market researchers can uncover deeper, more nuanced insights that go beyond basic demographic data, providing more actionable and accurate consumer behaviour predictions.

Refined Segmentation Models: Leverage real-world experience data to create more dynamic, complex segmentation strategies that account for emotional, social, and cultural factors, leading to more precise targeting and engagement strategies.

Competitive Differentiation: Understand emerging trends driven by shifting societal and cultural norms, providing early warnings about potential market disruptors. This allows businesses to stay ahead of the curve and better position their products or services.

Product Managers

Consumer-Centric Innovation: Integrate the lived experiences of users into the product development cycle, ensuring that new products meet actual, not assumed, user needs. This results in solutions that are more intuitive and directly address pain points.

Agile Feature Prioritisation: Use insights into customer frustrations or desires to prioritise features that will deliver the greatest impact. This ensures that resources are focused on the most valuable enhancements and increases product-market fit.

Enhanced Usability: By understanding the practical, day-to-day challenges faced by users, product managers can refine user interfaces, workflows, and overall usability, leading to higher customer satisfaction and product adoption rates.

HR and Talent Acquisition Professionals

Improved Candidate Experience: Design more empathetic recruitment processes by understanding the challenges and motivations of candidates, especially from diverse backgrounds. This results in a more positive candidate experience and increases your brand’s appeal as an employer.

Inclusive Workplaces: By understanding the diverse lived experiences of current and potential employees, HR professionals can foster a more inclusive and supportive work environment, reducing turnover and improving employee retention.

Targeted Development Programs: Create personalised training and career development opportunities based on the specific needs and lived experiences of different employee segments, helping to drive engagement and career growth.

Customer Experience (CX) Managers

Personalised Service: Enhance customer service touchpoints by tailoring solutions to meet the unique needs and preferences identified through lived experience data, resulting in more personalised and efficient service.

Emotionally Intelligent Touchpoints: Use insights from customer feedback and experiences to craft emotionally resonant interactions that build stronger connections, leading to higher customer loyalty and satisfaction.

Proactive Issue Resolution: Identify recurring issues and pain points from customers’ lived experiences to proactively resolve problems before they escalate, improving customer satisfaction and reducing service costs.

Marketing Professionals

Targeted Campaigns: Leverage detailed insights into the lived experiences of target demographics to create highly relevant, emotionally engaging marketing campaigns that resonate with consumers on a deeper level.

Authentic Brand Messaging: Use real-world narratives to inform brand messaging, ensuring authenticity and relatability. This creates stronger emotional connections with the audience and helps differentiate your brand in a crowded market.

Improved Customer Retention: Tailor loyalty programs and customer engagement strategies to address the specific needs and desires of your customer base, increasing lifetime value and fostering long-term relationships.

Sales Professionals

Empathy-Driven Selling: By understanding clients' lived experiences and challenges, sales professionals can craft more empathetic and consultative sales pitches, leading to higher conversion rates and stronger, more meaningful client relationships.

Tailored Solutions: Use insights to better match the right products or services to individual customer pain points, increasing the likelihood of closing deals and driving revenue growth.

Long-Term Client Relationships: Go beyond transactional sales by leveraging lived experience insights to create long-term, trusted partnerships with clients, driving repeat business and referrals.

Business Development Professionals

Identifying Market Gaps: Use lived experience data to identify underserved or emerging markets and tailor business development efforts to meet the unique needs of these segments, unlocking new opportunities for growth.

Partnership Alignment: Leverage insights to find potential partners whose values, missions, and customer bases align closely with your own, leading to more successful collaborations and synergistic business opportunities.

Customised Go-To-Market Strategies: Develop business strategies that are more finely tuned to the needs of specific markets or sectors based on a deep understanding of local or demographic-specific experiences.

Data Analysts

Richer Data Models: Incorporate qualitative insights from lived experiences into your quantitative data models, creating a more holistic view of customer behaviour that improves predictive accuracy and actionable insights.

Contextualised Insights: Provide more nuanced, context-aware insights that take into account the real-world circumstances affecting customer decisions, enabling more accurate forecasts and strategic recommendations.

Bias Mitigation: Reduce algorithmic bias by ensuring that your data models include diverse perspectives and lived experiences, leading to more equitable and effective data-driven strategies.

Entrepreneurs and Startup Founders

Product-Market Fit: By leveraging lived experiences, entrepreneurs can better understand the actual pain points of potential customers, which allows them to develop products or services that are more likely to meet market needs and achieve product-market fit.

Customer-Centric Innovation: Gain an edge in highly competitive markets by incorporating customer stories and feedback into the innovation process, ensuring that your offerings stand out as truly responsive and relevant.

Scalable Customer Insights: Establish scalable feedback mechanisms early in the business lifecycle to continuously adapt and refine your offerings based on customer experiences, thus improving customer acquisition and retention.

Corporate Strategy Professionals

Strategic Alignment: Use lived experience data to inform and align corporate strategy with actual customer needs and challenges, ensuring that business objectives are in tune with the realities of the marketplace.

Risk Management: Incorporate insights into the lived challenges and frustrations of consumers or clients to better anticipate and mitigate risks associated with new product launches, market expansions, or partnerships.

Stakeholder Buy-in: By using real-world data, corporate strategy professionals can more effectively communicate the rationale for strategic decisions to internal and external stakeholders, improving support and minimising resistance.

Personal Development Coaches

Tailored Coaching Programs: Use lived experiences to design personalised growth plans that directly address the unique challenges and aspirations of clients, ensuring that coaching interventions are highly relevant and impactful.

Deepened Empathy: Integrate insights from diverse lived experiences to better understand and empathise with clients, fostering stronger trust and a deeper connection during the coaching process.

Empowered Goal Setting: Help clients set more realistic, achievable goals based on their actual life circumstances, building greater self-confidence and motivation to achieve personal success.

Mental Health Professionals

Holistic Therapy: Leverage insights into clients’ lived experiences to create a more nuanced, personalised therapeutic approach that addresses not just clinical issues but also the broader emotional, social, and environmental factors affecting mental health.

Culturally Sensitive Care: Use knowledge of clients' cultural backgrounds and lived experiences to create more inclusive, respectful, and effective therapeutic interventions, promoting better mental health outcomes.

Building Trust and Rapport: Demonstrating a deep understanding of clients’ challenges through personalised insights can enhance the therapeutic relationship, fostering greater openness and willingness to engage in treatment.

Educators and Teachers

Personalised Learning Strategies: Tailor educational approaches and content to the specific lived experiences of students, ensuring that the material is relevant, engaging, and accessible for diverse learning styles and backgrounds.

Fostering Inclusion: Understand the various life circumstances of students to create an inclusive, supportive learning environment that respects and values diverse perspectives, increasing student participation and retention.

Improved Student Engagement: Use lived experiences to make lessons more relatable, connecting course content to real-world scenarios that resonate with students' daily lives and experiences.

Career Development Professionals

Tailored Career Advice: Leverage the lived experiences of individuals in specific industries or roles to offer highly relevant career guidance and personalised strategies for professional growth and development.

Navigating Career Transitions: Use insights into the challenges of different career stages to help individuals successfully navigate transitions, such as switching industries, changing roles, or dealing with workplace stress.

Strengthened Self-Awareness: Guide clients in reflecting on their own lived experiences to foster a clearer understanding of their skills, strengths, and areas for growth, empowering them to take proactive steps in their careers.

Financial Advisors

Personalised Financial Plans: Understand clients' unique financial situations and life circumstances to craft highly customised financial strategies that align with their goals, values, and challenges.

Behavioural Insights for Better Decision-Making: By incorporating lived experience data, financial advisors can better predict client behaviour, helping to avoid common pitfalls and enabling clients to make smarter financial decisions.

Financial Literacy and Education: Empower clients to make informed decisions by using real-world examples and experiences to explain complex financial concepts in a relatable, understandable way.

Fitness Trainers and Wellness Coaches

Customised Fitness Plans: Design fitness programs that are tailored to an individual’s specific health conditions, lifestyle, and personal experiences, ensuring that the plan is both effective and sustainable.

Holistic Wellness Approaches: Integrate physical, mental, and emotional health into training regimens by understanding the broader context of clients' lived experiences, offering a more balanced approach to wellness.

Motivation and Support: Use insights into clients' personal struggles or challenges to provide more empathetic, motivating support, fostering a deeper commitment to achieving fitness goals.

Social Impact Advocates

Empathy-Driven Advocacy: Use lived experience insights to craft more compelling, emotionally resonant stories that effectively communicate social issues, rallying support for causes with authenticity and urgency.

Community-Led Initiatives: By understanding the lived experiences of marginalised or underserved communities, advocates can design initiatives that address the real needs of these groups, ensuring greater impact and relevance.

Policy Influence: Advocate for systemic changes by presenting lived experiences that highlight pressing societal issues, increasing the likelihood of gaining support from policymakers, donors, and the public.

Life Coaches and Mentors

Empathy-Based Guidance: Use deep insights into the lived experiences of those you mentor to offer more empathetic and personalised advice, helping them navigate life’s challenges with clarity and confidence.

Realistic Goal Setting: Help individuals set goals that are grounded in their actual circumstances, ensuring they are attainable and aligned with their values and personal experiences.

Strengthened Relationship Building: Leverage a deep understanding of a mentee’s unique journey to foster a trusting, supportive relationship that empowers them to grow and achieve personal success.

Unlock the Depths of Real Human Experience - In Under 90 Seconds

Discover, learn, empathise, design, create, and connect with unparalleled insight into the real experience of any human condition, state, event or transition . . . anywhere in the world.