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Umio Bergson
AI for Experiential Intelligence
 

Bergson is not just an AI tool.

It’s a new way of seeing - and designing - with real lived experience.

Powered by the Umio RLX (Real Lived Experience) model, Bergson transforms a framed context - such as a health condition, transition, or care situation - into deep experiential insight using five short prompts.

It reveals the flows, tensions, patterns, and conditions shaping how life is lived - and what might need to shift.

It outputs a full suite of multi-layered, structured and relational RLX functions including narrative intelligence, experiential design directions, relational mappings, system tendencies, conceptual pathways, and more.

This isn’t market insight. It’s not user research. It’s attuned, affective, co-creative experiential perception - the foundation for meaningful innovation, transformation, and care.

See Bergson in action

Umio Bergson Design for Real Lived Experience (RLX) functions

Single Narrative
NARRATIVE

Obtain human-attuned AI narratives that express the RLX 

Assemblages Icon
ASSEMBLAGES

See hidden assemblages of RLX flows and trajectories

Experience Ecosystem Revised
ECOSYSTEM

Reveal the wider RLX field of people, orgs, things, and place

Tendencies
TENDENCIES

Surface patterns of response or belief that limit change potential 

Rev Affect Ideas Icon
IDEAS

Generate ideas to support RLX becoming and movement

Assemblages Ideas Icon
DESIGN

Apply Design for RLX principles directly to your framed context

 
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Concepts
CONCEPTS

Shape meaningful concepts for transitioning the RLX

Strategy
CREATION*

See, enact and emerge dynamic  RLX creation pathways 

Capabilities
CAPACITIES*

Identify and build capacities to enact meaningful change

Rev Images
IMAGES

Generate images of experiences, ideas and concepts

 
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*Coming in March 2025

How to Access Bergson

Choose from the options below. 
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Seed

Self-Led RLX Discovery for a Single Framed Context

GB 149*   |   USD 199   |   EU 189

For Individual Use: Researchers, Policymakers, Designers, Leaders, Early-Stage Innovators, Clinicians, Counsellors. 

What's included

40 tokens for a full run-through of the current Bergson function suite (Narrative, Assemblages, Ecosystem, Tendencies, Ideas, Design, Concepts, Images, Chat) for a single RLX context framed by five carefully engineered prompts.

Example Use Cases

A health service designer explores the RLX of frontline care fatigue in rural health clinics across Scotland, where understaffing and long travel distances shape emotional and physical exhaustion.

A femtech researcher investigates the RLX of hormonal shifts during perimenopause in open-plan corporate workspaces, focusing on how temperature, light, and social exposure impact experience.

A product innovation lead explores the RLX of people with advanced heart failure living in urban Germany, focusing on how implantable cardiac devices are experienced alongside challenges like long distances to specialist clinics, fragmented follow-up care, and the emotional burden of disease progression.

A clinical psychologist studies the RLX of grief after stillbirth in urban maternity wards across North America, with attention to hospital architecture, noise, and aftercare protocols.

A founder of a mental health startup explores adolescent anxiety in crowded metro transit systems in São Paulo, where noise, surveillance, and lack of personal space trigger affective overwhelm.

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Provocation

Support with Framing a Single RLX Context and How to Get the Most from Bergson 

GB 649*   |   USD 829   |   EU 739
 

For Individual or Small Team Use: Product Leads, Designers, Innovation Managers, Clinical Leads

What's included

Everything in Seed (40 tokens and full use of Bergson's function suite: Narrative, Assemblages, Ecosystem, Tendencies, Ideas, Design, Concepts, Creation, Capacities, Images, and Chat)
+ One 60-minute strategic consultation session to interpret results, unpack tensions, and shift how your RLX problem or opportunity is framed.

Example Use Cases

A pharma team explores the RLX of post-treatment survivorship for people recovering from colorectal cancer in US.

A care provider reframes its onboarding and transition process through the RLX of dementia care in low-income suburban neighbourhoods in Eastern Canada, where formal systems and family roles often misalign.

A clinical insight team within a respiratory device manufacturer investigates the RLX of COPD patients living in US cities, exploring how portable oxygen systems influence social participation, feelings of stigma, and perceived dependency during daily activities.

A design strategist for a women’s health brand works with the RLX of hormonal shifts and emotional flux during 24-hour shift work in UK manufacturing and retail businesses.

A public health partnership unpacks the RLX of long Covid in multi-generational households in Northern India, where illness, work, and caregiving are co-experienced across generations.

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Diagnostic

Half-Day RLX Education + Design Provocations

From GB 2,999*   |   USD 3,850   |   EU 3,450

For Teams and Organisations: Service Leaders, Innovation Directors, Health System Thinkers, Strategic Designers

What's included

Everything in Seed + a 4-hour prepared immersive session designed to:

  • Introduce RLX principles and perceptual shifts

  • Interpret the experience insight

  • Surface tensions, design provocations, and new directional framings

Note this session is not for concept or solution development - it’s about seeing your context differently.

Example Use Cases

A hospital innovation team maps the RLX of pre- and post-natal care for women living in remote and isolated areas in Canada.

A surgical devices team examines the RLX of people undergoing spinal surgery in private and public hospitals across the UK, paying attention to how information, expectations, and post-operative pain management shape their experience of recovery and return to daily life.

A connected technology company examines the RLX of people living with Parkinson’s Disease using everyday smart home and entertainment systems, exploring how the progression of symptoms influences patterns of use, workarounds, and adaptation over time.

A women’s health innovation lab explores the RLX of cycle tracking in shared student housing where privacy, body awareness, and gender dynamics intersect across social and spatial boundaries.

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Co-Creation

Designing New Forms of Care, Technology, Policy, Service, and Experience

Enquire about pricing

For Multi-Stakeholder Innovation Projects: Health and Care Providers, Digital Health Startups, Pharma and Biotech Teams, Femtech & Consumer Health Brands, Policy Labs, Research Institutions, Public Health Innovation Units, Service Transformation Leaders, Design Studios, Social Enterprises, Experience-Driven Product Teams

What's included

A multi-session design process guided by RLX insights from Bergson, co-facilitated by Umio. Includes:

  • Co-composition of new forms - services, products, policies, technologies, systems

  • Engagements with users, environments, materials, and more-than-human actors

  • Outputs such as live pathways, prototype rituals, expressive artefacts, and world-shaping propositions

  • Built for organisations ready to design with experience in motion - not from abstract models or market gaps.

Example Use Cases

A neurotech team co-designs new sensory response tools with users living with cognitive fatigue in underground transport systems in New York City, where overstimulation shapes the experience of thinking, focus, and fear.

A femtech group works with users navigating menopause across New Delhi to co-compose support forms that fit rhythms of life and constraint.

A dialysis equipment manufacturer partners with people undergoing home dialysis and their caregivers across the EU to co-design support tools that address challenges such as space constraints, disrupted routines, and the emotional strain of managing treatment without immediate clinical support.

A health policy innovation team works with marginalised communities in South Africa to co-compose new public health engagement models that are felt as trustful and relational.

A digital mental health startup co-designs relational service pathways with university students in Amsterdam, addressing RLX dynamics of burnout, perfectionism, and invisible isolation.

Design Principle 10. Undo Stuck Tendencies

Enterprise

Hosted Platform for Bergson Experiential Intelligence

Enquire about pricing

For Large Organisations and Systems: Health Systems, Pharma and Life Sciences, Care Providers, Policy Labs, Digital Therapeutics, Femtech, Research Institutes, Insurers, Experience-Led Organisations, Public Innovation Bodies, Mission-Driven Enterprises

What's included

A private, enterprise-hosted version of Bergson that allows teams to independently generate experiential intelligence across multiple contexts - while retaining full IP ownership.
Includes:

  • Secure multi-user access (across teams, sites, or departments)

  • Custom context framing for organisation-specific use cases

  • Full access to the Bergson RLX insight suite

  • Optional whitelabelling and governance support

  • Strategic onboarding and RLX design training

  • Ongoing support for implementation, refinement, and learning

  • All insights generated remain owned, protected, and reusable by your organisation

Not embedded in your tech stack - but built to power your ecosystem with real lived experience intelligence.

Example Use Cases

A global cardiovascular device company uses Bergson to explore how fragmented care pathways, cultural norms, and informal caregiving shape the RLX of people using remote heart failure monitoring across Europe, informing new partnerships with health systems.

A national health system uses Bergson to sense and respond to relational pain points in maternal care, elder support, and community health - surfacing insight from rural clinics to urban hospitals.

A femtech platform provides its product, clinical, and marketing teams with independent access to RLX insight - enabling each to explore cycles, transitions, and lived narratives while protecting emerging IP.

A life sciences research institute runs Bergson across ageing, palliative care, and chronic illness contexts - generating expressive, cross-disciplinary insight while hosting it within its protected research environment.

A mental health insurer uses Bergson to map the lived tensions of diagnosis, stigma, and continuity in its service model - using insight to redesign support journeys and adjust network partnerships.

Unique Bergson features

  • Real Lived Experience Focus

    The only AI app with a whole real / lived experience research and creativity focus.
  • Deep Foundations and Evidenced Model

    Built on deeply-defined and evolved foundations and model of experience derived from decades of practice.
  • Structured Experience Framing Contexts

    Highly engineered and tested model for framing a lived experience context gives infinite possibilities.
  • Problem and Framing Inspiration

    Quick-start function provides instant suggestions of real health, care and problems to frame and explore.
  • Advanced Idea and Concept Generative Model

    Ideas and concepts are generated from lived experience insight, meaning they are more comprehensive and relevant to both the experience and your purpose. 
  • Automated Report Outputs and History

    Deep experience insights are auto-formatted into a pdf report generated in 90 seconds, and auto-saved for retrieval.
  • Highly Engineered Prompt Functions

    Highly engineered and tested core functions provide deep insights and guidance for design, creation and impact. 
  • Integrated Framework Templates

    Integrated Umio Health Ecosystem Value Design templates.
  • Integrated Chat and History

    Retained conversation / chat to keep the learning and creation going. Auto-restored sessions after log-off.

Experiential Intelligence

Deep insight for innovation, service evolution, and transformation.

Experiential Intelligence is the capacity to perceive, surface, and work with the real lived dynamics of human experience as they unfold - including relational, affective, environmental, and systemic forces that shape how life is felt, navigated, and transformed.

Unlike data-driven intelligence or behavioural insight, Bergson Experiential Intelligence reveals:

What experience is doing, not just what people are doing

How conditions, places, bodies, and materials co-shape experience

Where new forms of care, relation, or value can emerge

It allows enterprises, organisations, designers, and systems to sense and design with life as it is lived - not just analyse or optimise it.

Powered by Umio's proprietary RLX model and Bergson.ai, Experiential Intelligence turns real-world contexts - from menopause to chronic pain, from care transitions to climate anxiety into deep insight for innovation, service evolution, and transformation.