Health and Care Jobs-to-be-Done Innovation

Background

For the past 18 years, Umio has delivered its acclaimed Healthcare Jobs-to-be-done Innovation Method to some of the leading and most successful consumer health, medical technology and pharmaceutical companies in the world.

Our proven concepts, method, advanced patient/practitioner engagement skills and deep market know-how transform high-risk health, clinical and care innovation into a far more rigorous and insightful process, delivering outcomes that exceed expectation.

Enterprises using our approach see more breakthrough solutions and fewer abandoned and failed development efforts. They launch more winning products to market, and they do it faster and less expensively than their competitors.

Summary

Discover new attractive unmet needs and opportunities for healthcare innovation and growth for a target job- or jobs-to-be-done
Assess the potential of your existing concepts and technologies and modify them to optimise their market performance
Formulate or select your strategic options for growth
Make a solid health economic case to gain market access
Build a detailed commercial case to justify investment
Convince stakeholders of the value and impact potential of your concept/innovation.

Do you wish to...

Formulate a commercially successful market entry or growth strategy that fully harnesses your concept, capabilities and/or technology?
Determine with precision the opportunities for growth that exist in a framed market based on a precise understanding of the unmet needs of all patients, carers and practitioners (or one of these) for a defined job or jobs -to-be-done?
Understand how these opportunities vary in context to personal and system-level resources, capacities and willingness to pay?
Reveal hidden segments of opportunity centred on the job(s), and not standard segment classifications (demographics, setting, job title, etc.)?
Make a more persuasive, compelling case for your concept/innovation to internal and external stakeholders?
Add rigour and structure to growth strategy decision-making and concept generation?
Gain management’s agreement on the adoption of a new innovation process and the validity of the market knowledge used to inform growth and innovation decision-making and investments?

If so then, we can help.

Identify...

We IDENTIFY, PRIORITISE AND SELECT breakthrough health and care innovation and growth opportunities.

We discover, characterise and prioritise attractive innovation opportunities in medical device, diagnostic and health service delivery markets.

We ensure that novel concepts - whether consumer health, patient or practitioner technologies – actually address what users want. This results in fewer failed innovation efforts, reduced wasted investments and predictable market growth.

For your project, we will ...

Determine all the opportunities for innovation and growth in a healthcare market
Identify how unmet payer, provider or patient needs differ by market, and the factors and circumstances influencing these variations, e.g., practitioner experience, healthcare system, location of care, proximity and frequency of patient contact, point on treatment pathway, patient condition, co-morbidities, attitudes, adherence, etc.
Prioritise opportunities and select targets
Formulate growth plans based on a characterisation of available market opportunities
Inform research and development of unmet needs and concept specifications with precision
Build internal consensus when developing an opportunity, enabling development focus
Ensure innovation investments are targeted on known market needs
Achieve innovation goals and accelerate market growth

Evaluate ...

We EVALUATE AND SHAPE health and care strategy, concepts and plans to meet market needs and growth objectives.

We assess current strategic market opportunity areas,
pre-development innovation concepts, pipeline assets, competitive activity, technological developments, the impact of market reforms, market positioning and marketing performance.
We do so with unmatched rigour, examining an opportunity or situation from all possible angles to reveal pathways for innovation, growth and improved market performance.
We understand in depth your existing technology concept, platform, market position, strategy or strategic option, business model or opportunity, and then determine the scope of our assessment and enquiry in the form of a Healthcare Market Practice.
We interview and/or observe practitioners, patients and KOLs to capture needs, contexts, opportunity hypotheses and to learn of innovation and market drivers and demands. We measure needs and contexts to determine which are most important, frequently performed and unmet. We undertake a parallel review of competitive and technological activity to understand likely threats and market responses.
Using deep insight into patient-practitioner needs and competitive and technological dynamics, we then assess the fit and potential of existing opportunity, strategy or position. We then shape our assessment insights into comprehensive strategic market opportunity plans consisting of growth, innovation, technical due diligence and/or market adjustment recommendations.