We offer bespoke design and innovation services, research, and educational programs that help enterprises, teams, and communities design with the real lived experience (RLX) of health, illness, and human transformation.

All services are grounded in the principles of Design with RLX - our methodology that perceives health not as a fixed category, but as a relational, unfolding process of lived experience.

We conduct immersive, relational research grounded in real lived experience.

Using our Experiential Perception tools and models, and the Ooex and Bergson.ai platforms, we surface:

• The affective and relational conditions shaping people’s real lived experiences with health, illness, care, and constraint
• Invisible forces and tendencies that limit or sustain change
• Emergent patterns of perception, practice, and becoming across groups, lifeworlds, and places

We work with:

• Designers and researchers seeking deeper insight into a population or condition
• Enterprises developing products, services or policies who want to start from the ground of lived reality
• Communities articulating their own experience stories and needs.

Deliverables may include ecosystem maps, affect-pattern reports, transformation pathways, and real-world experience portraits.

SUMMARY

For nearly 20 years, Umio has delivered its acclaimed health and care Jobs-to-Be-Done (JTBD) and Outcome-Driven Innovation (ODI) methodology to many of the world’s leading consumer health, medical technology, and pharmaceutical companies.

Today, we enhance this proven capability with Real Lived Experience (RLX) - our pioneering perceptual and experiential framework that reveals how health and care are actually livedacross bodies, relationships, environments, identities, and time. RLX enables us to sense the deeper affective, relational, spatial and contextual forces that shape behaviour and decision-making long before they appear in data or insight.

By integrating RLX with ODI, Umio transforms high-risk health, clinical and care innovation into a rigorous, experience-grounded process. We uncover precision opportunities, Real Lived Outcomes (RLOs), and breakthrough insights that conventional research, persona-based design, or market analysis cannot reach.

WHAT IT CAN DO FOR YOUR ENTERPRISE

Our powerful, combined RLX+Outcomes-driven approach delivers::

• Greater predictability in health and care innovation
• Sharper prioritisation and focus
• More resonant and differentiated solutions
• Fewer abandoned or failed development efforts
• Faster, more efficient paths to market
• Secure market growth

Enterprises using our RLX-augmented outcomes-driven approach consistently see more breakthrough solutions, deeper customer connection, and offerings that outperform competitors because they are grounded in the real lived experience AND important, desired outcomes of the people they serve.

Our consulting is not about blueprints or stakeholder matrices. It’s about sensing the real conditions and relational fields that shape how systems operate - and helping teams respond with insight, care, and creativity.

We help:

• Health and care organisations rethink services, design and innovation from the perspective of real lived experience
• Public bodies shift from program-centric to real experience-centric approaches
• Leaders develop experiential awareness and perceptive capacities to guide transformation efforts.

Together, we explore:

• What’s really happening - not what the dashboard says
• What forces are structuring experience - and what’s possible to move
• How to respond, not just plan.

All engagements are co-shaped with clients and communities and supported by experiential tools, visual models, and relational sensing.

We offer experiential education that helps enterprises develop the capacity to perceive and design for real lived experience.

Our sessions go beyond training. They’re invitations to shift:

• From user thinking to experiential perception
• From outcomes to conditions
• From systems to ecologies of experience

Available as:

• Short masterclasses and intensives
• Custom curriculum development for design, health, or architecture schools
• Ongoing coaching and practice development for professionals, leaders, and teams
• Live sessions using the Ooex and Bergson platforms

Themes include:

• Introduction to Design with RLX
• Experience Ecosystems
• Designing for Chronic Conditions
• Affective and Relational Design
• Methods for Mapping and Responding to Experience

We offer ideas that move people - not just to think differently, but to feel, act, and design differently.

Available for:

• Keynotes and provocations at conferences or forums
• Fireside chats or panels on design, health, experience, or systems
• Collaborations on thought leadership, writing, and editorial projects
• Strategic accompaniment for organisations on transformative journeys

We bring a relational, poetic, and rigorous voice to spaces seeking to shift how health and care are imagined and enacted.