In the quest to make AI more human-centric, we must address the 'Real Experience Blind Spot' that...
Rethink Health and Experience
Breakthrough perspectives and methods for transforming our understanding and experience of health, illness and wellbeing
We help to ...
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Address hidden determinants of health
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Reduce health (and care) inequalities
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Deepen problem understanding
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Co-create ecosystem-level impacts
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Design breakthrough forms of value
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Transform real lived experiences
How?
Our radical thinking and methods deploy a breakthrough perspective on lived experience, challenge status quo thinking, capture original insights, and facilitate impactful learning, design and value-creation ... in any applied health or wider experience context ... anywhere.
Download our learning and design templates
Download the complete master set of fifteen Health Ecosystem Value Design 2.0 templates, forming our advanced, comprehensive process for the discovery of deep lived experience insights, and the breakthrough design and creation of health, care, social and wider wellbeing interventions and impacts. Includes example completed templates from the Umio study of chronic pain lived experience.
Latest resources
Transforming the real experience of UK armed forces veterans living with chronic pain
This major report presents Umio’s concepts and qualitative research into UK armed forces veteran experiences with chronic pain. It is one deliverable from our 12-month project with the UK Office for Veterans’ Affairs (OVA).
Addressing the social determinants of health via assemblages of real experience
Despite almost universal agreement on the importance of addressing the social determinants of health, the dominant logic and related frameworks for doing so suffer from some important limitations and unintended consequences.
The creation of concrete real experience: Perception, affect, duration and emotion
In this paper, we explain the nature, formation, and differentiation of concrete real experience. It defines affect and how it differs from emotion, and explains a process for how real lived experiences form, differ and persist.
Book a two-hour consultation
£400.00Explore our acclaimed Health Ecosystem Value Design® framework applied to a health and/or social context or contexts of your choice. Share any relevant documentation before the consultation, then obtain a tailored briefing of how your enterprise can drive all-win-more value and impacts, centred on our radical new framing and models of real lived experience and health/care ecosystems. After the consultation, obtain a one-page written summary of how to begin realising the possibilities we explored. Total consultation time of 2 hours.
Testimonials
"Umio’s re-conception of experience and value provides the breakthrough thinking that healthcare and related systems need to repurpose resources and transform delivery."
"The Umio framework is comprehensive and just what we need to help deal with the complexities of health as we learn to value differences and activate capacities."
"Masterful .. outstanding .. detailed what and how framework for embracing a dynamic creational .. view based on whole lived experiences."